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Last updated on November 13th 2022

The terms “we”/“us”/ “our”/ “company” individually and collectively refer to and the terms “you” / “your” / “yourself” refer to the users.

This privacy policy sets out how uses and protects any information that you give when you use this website. is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, and then you can be assured that it will only be used in accordance with this privacy statement.

Please read this Privacy Policy carefully by using the website, you indicate that you understand, agree and consent to this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not use this website.

By providing us your information or by making use of the facilities provided by the website, you hereby consent to the collection, storage, processing, and transfer of any or all your Personal Information and Non-Personal Information by us as specified under this Privacy Policy. You further agree that such collection, use, storage, and transfer of your information shall not cause any loss or wrongful gain to you or any other person.

The information we may collect

We may collect the following information:

  1. Name;

  2. Phone number;

  3. Address;

  4. Email ID;

  5. Age;

  6. Gender;

  7. Location;

  8. Language; 

  9. Shopping interests and preferences;

  10. Date of birth; 

  11. Know-Your-Customer (KYC) details;

  12. browsing history, including URLs visited before and after your visit to the website; 

  13. Buying behaviour. 

The website also uses payment gateway systems provided by third-party service providers and the information provided to such third parties is governed by the terms of service and privacy policy of such respective third-party service providers. We do not collect, store, or process the information provided to such third-party service providers, except with your express consent. 

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and for the following reasons:

  1. Processing your orders and purchases of products and providing services such as delivering orders to you; 

  2. Providing relevant, useful, and appropriate products and services to you and to suggest and to advertise products and services which may be relevant to you, and sending targeted communications to you;

  3. Monitoring, improving, and troubleshooting the products and services provided to you;

  4. Resolving user complaints including complaints relating to faulty/ defective products, payment disputes and for other communications with users regarding use of the website and services.

  5. Processing information and documents, including financial or other sensitive personal information as may be provided by you;

  6. Storing of information, documents and data provided by you in order to train algorithms to better process information and provide relevant outputs to optimize the Products and Services being offered by us;

  7. Operation, provision or improvement of the website and services and for all acts incidental or ancillary to the provision of the website and services and for developing and providing new technologies and services.

  8. Research on users' demographics, interests, and behaviour to better understand and serve users.

We do not store or otherwise retain your information for longer than is necessary to achieve the purposes set out above. The website may also use cookies to collect and use your information in certain cases. This is described in detail in our Cookie Policy below. 

What is a cookie?

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyses web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

How we use cookies

We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  1. whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes

  2. if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at .

We will not sell, distribute, or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

If you believe that any information, we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above email address. We will promptly correct any information found to be incorrect.

Additional information

How we protect your data


We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure, or destruction of data. These include internal reviews of our data collection, storage and processing practices and security measures, including appropriate encryption and physical security measures to guard against unauthorized access to systems where we store personal data.

All information gathered on our website is securely stored within our controlled database. The database is stored on servers secured behind a firewall; access to the servers is password-protected and is strictly limited. However, as effective as our security measures are, no security system is impenetrable. We cannot guarantee the security of our database, nor can we guarantee that information you supply will not be intercepted while being transmitted to us over the Internet. And, of course, any information you include in a posting to the discussion areas is available to anyone with Internet access. 

However, the internet is an ever evolving medium. We may change our Privacy Policy from time to time to incorporate necessary future changes. Of course, our use of any information we gather will always be consistent with the policy under which the information was collected, regardless of what the new policy may be.

Grievance Redressal:

Any discrepancies and grievances with respect to the processing of your information by us may be addressed to the Grievance Department for this purpose via the email id below: may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

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